Salalah – Consumer Protection Authority (CPA) in Dhofar governorate has launched a wide-ranging awareness campaign under the theme ‘Your Trust is Our Goal’, aimed at enhancing consumer education and promoting fair commercial practices during Dhofar Khareef 2025. The campaign, which commenced this month, is part of CPA’s ongoing efforts to ensure a safe and informed […]
Salalah – Consumer Protection Authority (CPA) in Dhofar governorate has launched a wide-ranging awareness campaign under the theme ‘Your Trust is Our Goal’, aimed at enhancing consumer education and promoting fair commercial practices during Dhofar Khareef 2025.
The campaign, which commenced this month, is part of CPA’s ongoing efforts to ensure a safe and informed shopping environment for both residents and the influx of visitors to the governorate during the monsoon season.
Dr Taie bin Salem al Junaibi, Acting Director General of Consumer Protection in Dhofar, said the campaign is designed to strengthen compliance among suppliers and commercial outlets, monitor market practices, and curb any deceptive or unethical behaviour targeting consumers.
He said, “The authority is committed to intensifying inspection and awareness efforts to safeguard consumer rights and ensure the integrity of commercial transactions during this peak season.”
The campaign includes a range of field activities held at key locations across Dhofar, such as shopping malls, tourist attractions, and community institutions, in addition to CPA’s office in the Attin area. It targets various segments of the public, particularly families and children, through interactive educational content and engaging awareness tools.
Among the features of the campaign are educational workshops, interactive awareness corners, and digital presentations. The initiative also incorporates the use of modern technologies, including virtual reality (VR) headsets, touchscreen displays, and tablets to deliver messages in an innovative manner. Children will benefit from the ‘Little Consumer’ app, alongside colouring activities and entertainment that aim to promote smart consumption habits from an early age.
In parallel with the campaign, the authority will also host the Second Consumer Protection Forum under the theme ‘Pillars and Rights of Tourists and Residents’, focusing on consumer challenges during the tourist season and the important role played by visitors and expatriates in the economic landscape of the governorate.
Dr Junaibi further noted that during the first half of 2025, the CPA conducted 19,582 market inspections across Dhofar, in addition to 14,317 visits to commercial establishments in various wilayats. The directorate received 555 consumer complaints during the same period, with a resolution rate of 97%, while 214 reports were also addressed efficiently.
The campaign reflects the CPA’s commitment to protecting consumer interests and supporting Oman’s broader vision for sustainable development and a thriving tourism sector during the khareef season.
MHT revives N Sharqiyah’s forts, gates using traditional methods
Oman’s income tax decision draws support and scrutiny
Sur hosts documentary film camp to promote cultural storytelling
Work on RO47mn Izki-Nizwa Road dualisation project begins
Volunteers welcome launch of ‘Ayadi’ platform to enhance community work
ROP urges caution while driving in dusty weather conditions