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From Muscat to London: The global rise of Chips Oman

Tuesday, 3 February 2026 11:37

London – The Sultanate of Oman’s manufacturing sector has celebrated a significant milestone as its iconic “Chips Oman” brand establishes a visible presence in the United Kingdom, specifically on the streets of London. This expansion, highlighted by the Ministry of Commerce, Industry and Investment Promotion, underscores the global competitiveness of Omani national products. The ministry […]

London – The Sultanate of Oman’s manufacturing sector has celebrated a significant milestone as its iconic “Chips Oman” brand establishes a visible presence in the United Kingdom, specifically on the streets of London. This expansion, highlighted by the Ministry of Commerce, Industry and Investment Promotion, underscores the global competitiveness of Omani national products. The ministry noted that the successful penetration of such a high-profile international market is the result of rigorous adherence to international quality standards and a distinct national identity that resonates with consumers both at home and abroad.

As a flagship product of the “Made in Oman” initiative, Chips Oman has transitioned from a beloved local snack to an international brand, benefiting from Oman’s strategic focus on non-oil exports and industrial growth. The ministry attributed this success to the consistency of Omani production standards and the ability of national brands to compete with established global competitors. This achievement serves as a blueprint for other Omani enterprises aiming to enter European markets, proving that the combination of authentic heritage and high-quality manufacturing can secure a prominent place for the Sultanate’s goods on the world stage.

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