Drake promotes his new album with a HUGE stunt

This could be the COOLEST PR stunt yet!

We told you the other week how Drake froze some seats at a basketball game to promote his upcoming album 'ICEMAN'.

Drake installed a massive ice block in Downtown Toronto with his release date inside.

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Fans are eagerly waiting to see how long it will take for the ice to melt.

Drake fans predict when the giant ice structure in Toronto will melt and the drop date of ‘Iceman’ 👀🧊

What do YOU think? 🫵 #Drake #Iceman pic.twitter.com/LXo8Vx7RSf

— MuchMusic (@Much) April 20, 2026

However, some fans got in on the action and even tried to melt the ice.

Drake fans are using flamethrowers and pickaxes to melt the Iceman structure faster 😭🎥 pic.twitter.com/DHPPlLxOwb

— Daily Noud (@DailyNoud) April 20, 2026

In the end a bag was found and that release dats was revealed as Friday, 15th May.

Hi FM

Drake promotes his new album with a HUGE stunt

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Drake promotes his new album with a HUGE stunt

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